As 2015 comes to a close, it’s time to make resolutions and to consider what is trending.
My resolution is to eat better – more of a plant based diet with less processed foods. It’s either that or buy a new wardrobe. I just need someone to invent a plant based donut (that still tastes like a donut).
Here is my personal list of what’s trending for 2016 (disclaimer: it does not represent the views of Ulmer & Berne or any client).
HOT: Chef inspired fast casual restaurants | NOT: E-coli at fast food restaurants
HOT: Uber | NOT: Driving under the influence
HOT: Pop Ups | NOT: Bankruptcies
HOT: Pop Tarts | NOT: Hot Pockets
HOT: Kendra Scott | NOT: Rubber charity bracelets
HOT: Urban living | NOT: Urban grocery stores
HOT: Dollar Shave Club | NOT: Facial hair
HOT: Netflix | NOT: Red Box
HOT: Immigration reform | NOT: Bigotry
HOT: Sea to table dining options (true catch of the day) | NOT: Easy Cheese (Cheese Whiz)
HOT: Orin Swift Location Wines | NOT: White Zinfandel
HOT: Protein shakes | NOT: Buffets
HOT: Local retailers | NOT: Retail mergers
HOT: Boston Red Sox | NOT: Cincinnati Reds